MEDT 7468

Contrast
This item is the masthead taken from a magazine. I believe it demonstrates contrast by the use of different, yet complimentary, colors. There are three different shades of brown used for background colors and three different colors of text. Red text is used to identify the various departments. A bold font is used for the person’s names and a standard font for their position. According to Williams (2008), “Contrast is created when two elements are different.” The dark brown heading with large white font contrasts with the light tan body with small, black font.

Repetition
This magazine page demonstrates repetition by the use of circular graphic images and blue font for each topic. By using repeating elements, the designer is visually pulling the pieces together. He adds visual interest to the page by creating pieces that our eyes will follow. The information could be presented just as block text, but this visual anchor provides a much more interesting piece to look at.

Contrast & Repetition
It is difficult to separate contrast and repetition in professionally prepared documents. The two elements work very well together. This item demonstrates contrast through the use of color. A gradient blue for the background (oceans) contrasts nicely with the varying shades of green for the countries. The repetition comes from the use of rectangular boxes for text information. Some people might think that this image is too confusing. It does contain a lot of information and its original size was a full magazine page. By applying contrasting colors to the information boxes the designer overcomes the “busy-ness” of the page.