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Color
This advertisement for the Rosetta Stone language software makes use
of the primary color yellow. It is their branded color for all marketing of
the software. The designers make use of additional colors and textures
in the footer. A small block of purple is complimentary to the yellow.
The orange and green are not quite analogous to the yellow, but the
orange, green and purple are a triad to each other opposite the yellow.
The yellow stands out boldly to grab your attention and the other colors
provide a balance to the brightness of the yellow. |
Text
When I saw this advertisement, I knew that I had to use it to represent
an effective use of text. The designer used people posed as letters to
spell out the message. If you did not know that Aleve was a pain killer,
you would have a more difficult time deciphering the message. The
characters are scaled vertically to make a consistent row of text. The
designer makes good use of “white space” between the characters in
order to draw your eye to the advertisement. |
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Color & Type
This advertisement makes use of several different images that blend
together well due to the similar colors used. Soft, earth tones are used
predominately, varying shades of brown and green. The background
color for the text box is a lighter tint of green than any other green in
the image. This doesn’t really fit with any of the color wheel rules, but
with the current “green” movement designers are included the color
green in their advertisements more than before.
The capital F is a script font that is also Ford’s trademark. It is larger
than the rest of the text in that line. Each subsequent line is smaller in
size. The main type is unique in that it is not a serif type, yet the i and t
have a small curl at the base. The remainder of the text is of the same
type thereby indicating a concordant design.
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Williams, R. (2008). The Non-Designer’s Design Book (3rd ed.). Berkeley, CA: Peachpit Press. |
